I had the great opportunity to provide Redemption Church of Arnold, MD with a new logo in 2018. They were in need of something new to use on printed materials and, in particular, on their website and app.

Working with Redemption leadership, I was able to narrow in on what they were looking for. After a few rounds of logo concepts and revisions, they had settled on a geometric “R” form that I paired with bold, condensed type and a bright gradient of colors.

Comprised of everyday shapes – a triangle, a circle and rectangles – the icon is meant to be simple, yet also meaningful. The triangle itself represents the Trinity of Father, Son and Holy Spirit. In addition, the triangle points upwards, towards Heaven while also forming the foundation of the “R”.

As a last addition, we took one of the unused concept logos and turned it into a logo for Redemption’s Kids ministry. A short set of brand guidelines were also created, so that Redemption can share how they use their new brand within their organization.