https://www.shelbyarnett.com/graphic-design daily 0.75 2025-06-02 https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1548387371892-5N8XYWDBBENX3BSYPVKB/WDBC+2016+Annual+Report+Infographic.png Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1548642104592-XRWV9IWKVPYYEHI6OUTV/Pokemon+Go+Teams+Cover.png Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1548644046795-DJH3XE47HAC0RUYKS7CO/Angels+%26+Demons.png Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1548733248720-SNS2GTLRIZFJTNM7KR6A/Redemption+Church+Icon.png Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1548785953836-LMDPC30R4BVY05SK1JKX/B4B+Cover.png Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1569433612216-FS8IT1C2P3BDXQ16XHD6/PHBC_Poster_Cover.png Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1574181102908-7841EH2FBJJASAZHKZMO/South+Shore+Icon.png Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1610579285934-53TCQ5HUDA8C3G04XL5Z/Blush+and+Bashful_Icon.png Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1690220236713-JNF6X8QEA7OZURVVF155/SA_StoryFind+Films_Cover.jpg Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1548637348197-8RQ2IH7OE6EWMEUD2KOI/Cover_APC.png Branding https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456783943006-7TCJ0ZZ2NS58BMQHHRKC/83.jpg Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1569434070877-W2HTCYL33I0KX5CQKP0C/PHBC_PosterSet_Coast.png Branding - PHBC Coastline Mission Poster https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1569434072017-MPCZ856R8PMDYHRA3LBW/PHBC_PosterSet_Mountains.png Branding - PHBC Mountains Mission Poster https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1569434070549-5ROBASTRJX1REVPOHMT6/PHBC_PosterSet_Globe.png Branding - PHBC Globe Mission Poster https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1574180705734-EQSIKMEG367J9PCNU8JH/South+Shore+Church+Logos Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1574180651557-VYORV8QDBMIBWZ42DTX2/South+Shore+Church+Logo+Concepts Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1610467253523-RR4KKW5TZGS2EWJ4A8HZ/Blush+and+Bashful_1_Logo+and+Site.png Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1610467253372-RFRNCI1S3R2VYY7EB4TL/Blush+and+Bashful_2_Illustration.png Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1610467255131-7ZLDAZX20IV18FTAP746/Blush+and+Bashful_3_Concepts.png Branding https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/5971e6c3-9cf8-4e4f-b864-6aa9a8d0e957/SA_StoryFind+Films_Style+Guide_Iso.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/2181fecf-f05c-408a-b931-607dd6ef2ed9/SA_StoryFind+Films_Brand+Values.png Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/3bed5732-e968-4afd-bef0-909d43edb849/SA_StoryFind+Films_Moodboard.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/39eb4bfb-32ea-45be-a4c4-508df516228a/SA_StoryFind+Films_Sketches.jpg Branding - Make it stand out StoryFind Films Initial Logo Sketches: Some of these logos, which did not show up in Round 1 of the black-and-white logo concepts, ended up inspiring designs shown in Round 2. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/696ed5c3-b39c-494d-9043-fc3037ad20d3/SA_StoryFind+Films_Concepts.jpg Branding - Make it stand out StoryFind Films Black and White Logo Concepts: The two different rounds of design concepts highlight the primary challenge I faced with this project — creating a logo that the client truly felt aligned with their vision for the company. While the first round of designs were strong and fit the original direction that the client had sought, we found that the logos were ultimately too elegant and feminine. The final logo ended up being much bolder, and more simplified, than the initial abstracted designs. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/f9251e2d-5477-4a3f-9b19-09d12cbbd214/SA_StoryFind+Films_Color.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/9cf73f62-aa03-4f9f-91a6-e905794c5600/SA_StoryFind+Films_Tee+Mockup.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/09452f55-971b-4fe5-bf5e-c86d8a0a16ad/SA_StoryFind+Films_Style+Guide.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/335e005c-c4d4-4ec4-ab2e-01fa4cc5cb95/SA_StoryFind+Films_Beanie+Mockup.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1548389000929-CIKHXQ7TGOJ9TXFOUA1Z/APC_Final+Logo.png Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1548389000994-T3JO3XMOVRTV70IX0196/APC+Moodboard.png Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1548388998186-18NTB1H760VIS2F8XNKX/APC+Concepts.png Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1548388999838-X0H4E37CAVZZWISS5DNA/APC+Brand+Style+Guide.png Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/a8fc0cb2-bd68-4aaf-bf96-57e42f3c2bff/SA_APC_Logo+Polo+Mockup.png Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shelbyarnett.com/work daily 0.75 2023-08-07 https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613106464968-X0069055FIV3OLQBV9EA/SA_BEV_Cover.png UX Design https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613754595881-99LRG67ZAYVWJGIDO2UP/SA_NAVY_Cover.png UX Design https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613755438405-OYEMK6L7XFTN376YKRGS/SA_ABWM_Cover.png UX Design https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1688578321419-PYBHNTCPEY1QJBS0XILA/SA_AppLog_Icon.png UX Design https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1688667810837-86HYINU1WQHP2Q54XHJG/SA_EnterBridge_Icon.png UX Design https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613495198454-DW5IOENGQ11TTXOX4ZL9/Dr.+Fischer+Website+Mockups+Before+and+After+Comparison UX Design Website Design Progression: A comparison between where Dr. Fisher’s site began prior to the redesign (left), my first landing page creation for the UpLyft campaign (middle), and the final homepage (right). https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613495163204-OU6QWEGK03J1KNBRPLQF/Dr.+Fischer+Website+Design+and+Development+Comparison UX Design Design to Development: Final Photoshop design mockup (left) compared to the final, live website on HubSpot (right). https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613495235010-JWDVG37L5UKEF4ZDH9SK/Dr.+Fischer+Website+User+Pathway UX Design User Pathway: A look at the rest of the homepage (left), plus a dive into one potential visitor pathway through the website, from the Face & Neck Procedures category page (middle) to the Facelift services page (right). https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613511587453-OUC26NF1G0BT109HY0TV/ABWM+Foundation+Homepage+Design UX Design Homepage Desktop and Mobile Mockups: My favorite of the two homepage designs displayed a new set of resource icons which were customized specifically for ABWM. These page designs also featured a hero slider and two options for the navigation menu‘s color palette. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613511564562-1B63KOJTQXBKKU0GW9T7/ABWM+Foundation+Website+Redesign+Progression UX Design Website Design Progression: The original ABWM Foundation website prior to the redesign (top), compared to my homepage design (middle), and the final homepage on WordPress (bottom). https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613513792324-LM3GID65XK1EHHIVGAZR/SA_ABWM_Website+Mockups_Interior+1.png UX Design https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613511461601-OTOJDBPND1WZSR1ZWMLN/SA_ABWM_Website+Mockups_Interior+2.png UX Design https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613513809230-77LP9H83THDWEPI2YHE8/SA_ABWM_Website+Mockups_Interior+3.png UX Design https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613534100233-78PA3JU2VXBI77YXEI07/Navyonline+Full+Homepage UX Design Homepage Layout and Promo Video: I enjoyed bringing the new branding into the development of the new site and particularly this homepage, where people can learn more about NABSD or jump right into shopping and supporting the Brigade of Midshipmen. Also shown here, below the hero image slider, is the promotional video I created. Both projects were a fun opportunity to bring the new Navyonline branding to life. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613710779818-CM6GLACP3Z9NEJB1SUEB/Navyonline+Homepage+Before+and+After UX Design Website Design Progression: Aside from moving to a new e-commerce platform, the greatest change for Navyonline was the rebrand. With a whole new logo, color palette, and style for graphics and product shots, we had a great opportunity to showcase their new, fresh look and and tell more of the story that is Navyonline and the mission of NABSD. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613534117109-QKBWZ43Y29KR532QZHCD/Navyonline+Category+Pages UX Design Product Category Pages: Each top-level product page featured a customizable module which could display a current popular product and brief description. The pages also included quick links and large images to help visitors navigate to the apparel and products they sought. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613709736119-HFX0G7D4INFYUOISSS1P/Navyonline+Website+Products+Listing+Pages UX Design Product Listings Page Template: Using HubDB to organize and update the products for each category, I created a listings page template that would display the corresponding product database, and I added a search bar, a price filter, and an additional module on each listings page that would allow account managers to add a sale price to that page’s items with the click of a button. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/84974352-c67f-41c9-99c1-e3a5e01d704e/SA_AppLog_Website+Mockup_Iso.png UX Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/8b1dda2c-3611-4e63-ac0a-8ed2f8cb2cc1/SA_AppLog_Website+Mockup_Homepage+Desktop+and+Mobile+Views.png UX Design - Make it stand out AppLog Homepage Design for Desktop and Mobile: One goal of the project was to create a website that has a seamless experience, no matter what device the user is viewing the site from. All elements are responsive, and accent graphics such as the small quilt patterns are shown on desktop but are hidden on mobile to simplify the viewing experience. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/a0d4fb04-b9df-4a92-8110-d0ff1af0b7dd/SA_AppLog_Website+Sitemap.png UX Design - Make it stand out AppLog Sitemap and Navigation Structure: By building a sitemap, we were able to plan out the pages that would be designed during the second part of the website redesign. The sitemap provided us with a firm number of pages to design and develop and gave us the chance to define the navigation menu structure as well. By using the Octopus.do sitemapping tool, we were able to add an additional level of detail to the sitemap, so that our team and client stakeholders could plan the general user flow and layout of each page, much like a rough wireframe, before we moved on to prototyping. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/90229841-132e-4016-87c3-eb0887a731b5/SA_AppLog_Website+Mockup_Floorplans+Listing+and+Post+Pages.png UX Design - Make it stand out AppLog Floor Plan Listing and Post Page: A responsive filter allows the user to narrow down the type of log home or garage floor plan they are looking for. By clicking on a floor plan, the user is able to see the full floor plan schematic, along with a description and details regarding the layout. Unlike the standard floor plans, many custom floor plans include photo galleries, to show what the finished home looks like. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/0d0da2b7-200f-4462-b670-9cf680f030e5/SA_AppLog_Website+Mockup_Gallery+and+Get+Started+Pages.png UX Design - Make it stand out AppLog Get Started and Residential Gallery Pages: Examples of a few additional interior pages. The primary “Get Started” landing page gave the user more information about next steps and how to contact the AppLog team. The Residential and Commercial galleries, meanwhile, both focused on showcasing the beautiful photography of AppLog’s log homes, each with a unique filter that allowed the user to narrow down the type of project they are looking for. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/a87baccc-9046-4f0b-98bc-914be052214c/SA_EnterBridge_Website+Mockup_Iso.png UX Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/97157498-0409-458e-822e-c11df54d179b/SA_EnterBridge_Website+Mockup_Homepage+Desktop+and+Mobile+Views.png UX Design - Make it stand out EnterBridge Homepage Design for Desktop and Mobile: The homepage is a good example of the variety of modules and content layouts I was working with, including a number counter and the new tabbed “solutions” module. As with any website project, I focused on testing the website on multiple screens, to make sure the user experience was consistent across any device. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/6d208710-6905-4b49-b471-b77d2c8376e3/SA_EnterBridge_Website+Sitemap.png UX Design - Make it stand out EnterBridge Sitemap and Navigation Structure: Using the original sitemap as starting point, our team determined which pages to add to the new website’s sitemap, including new pages like the case studies. A primary goal of the project was to provide impactful messaging around EnterBridge’s software solutions, so we included layout and messaging details on the sitemap, making sure we clearly conveyed the benefit of working with a partner like EnterBridge. Like a rough wireframe, these sections help us to visualize the general flow of each page, and get approval before moving onto design and copywriting. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/007e0642-8359-4f55-a75b-7aeb276090ff/SA_EnterBridge_Website+Mockup_Blog+Listing+and+Post+Pages.png UX Design - Make it stand out EnterBridge Blog Listing and Post Pages: Two separate blogs were set up for the EnterBridge team, a Blog listing for articles, and a Case Studies listing for all of their customer ROI deep dives. Both blogs were nearly identical in design, though each listing has its own unique filter options. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/073482e2-7c54-4e59-ad3b-fbb578d514e1/SA_EnterBridge_Website+Mockup_Case+Study+Listing+and+Post+Pages.png UX Design - Make it stand out EnterBridge Case Studies Listing and Post Pages: The case studies, unlike the blog posts, include an additional section at the top of the post page for customizable key data points and results. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/95bc653d-9585-4516-9080-32a4b2be8ce0/SA_EnterBridge_Website+Mockup_Solutions+Page+Examples.png UX Design - Make it stand out EnterBridge Custom Software and Mobile Solutions Pages: While the solutions pages all used the same template, an option was added to place show and hide an “integrations partner” section on the pages that required this additional piece of content. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/5baba9c1-3f4b-431a-af6a-7231496a8bc0/SA_EnterBridge_Marketing+Assets_Ebook.png UX Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/9da0ce27-88b2-4435-a258-bca02762c00b/SA_EnterBridge_Marketing+Assets_Landing+Page+and+Email.png UX Design - Make it stand out Assets for EnterBridge Marketing Campaigns: I worked closely with our copywriter to develop assets for lead generation and conversion opportunities including downloadable emails, ebooks, guides, and infographics. https://www.shelbyarnett.com/home daily 1.0 2023-08-03 https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1690220731374-M5QNSI8T5DJFQQ1EV8W0/SA_StoryFind+Films_HomeCover.jpg Home https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1688668153622-GEJCR7GQF2CS5TLPSFPC/SA_EnterBridge_HomeCover.png Home https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1548734372775-WUK45WB79Q2R6XK7GPNP/Redemption+Cover.png Home - Redemption Church Logo Design https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1688579993078-FJRQ8PLMJJB3MG6GQRFW/SA_AppLog_HomeCover.png Home https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1610579329094-M7NC99WP33262OXRDZXP/Blush+and+Bashful_Cover.png Home - Blush and Bashful Decor Logo Design and Illustration https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1613763624914-O37HCWD8K6Y7GB3LWDL4/SA_NAVY_HomeCover.png Home - Navyonline E-Commerce Website https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1574181252508-1S4PYA34744TWAI3ZFNC/South+Shore+Cover.png Home - South Shore Church Logo Design https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1548637407494-5FBCLZMN8W11XG98N6GA/APC+Highlight.png Home - Alpha Pointe Capital Brand Development https://www.shelbyarnett.com/about daily 0.75 2026-02-25 https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/7b08e694-58ba-4c1e-a798-a5ab880680cf/SA+Design_About-Headshot-2022.png About https://www.shelbyarnett.com/404 daily 0.75 2023-07-17 https://www.shelbyarnett.com/motion-graphics daily 0.75 2023-08-02 https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1574355566639-T6D0VKASVZO93A81LUBO/Communicator-Summit-2019-Baltimore.gif Motion Graphics - 2019 Baltimore Communicator Summit Logo Animation https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1574353767805-QZFL54ETE9J0Q4L2K9S5/AWS-Workload.gif Motion Graphics - AWS Workload Illustration Animations https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1574349127889-ZL44U5XVQM1GQWDY2NBU/HGI-Logo-Script.gif Motion Graphics - Homestead Gardens Logo Animation https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1675465258219-KLFTKEH27UJQGQLLNR0F/AWS-GovTechStart_Icon_Gears.gif Motion Graphics - AWS GovStart Animated Rocket https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1675465258919-IJICC8LSWMDV2MW9ZK99/AWS-GovTechStart_Icon_Launch.gif Motion Graphics - AWS GovStart Animated Rocket https://images.squarespace-cdn.com/content/v1/5c4623c60dbda3abea29b568/1675465257580-LTKD4NYDXDB342DCN06G/AWS-GovTechStart_Icon_Clouds.gif Motion Graphics - AWS GovStart Animated Rocket